Few things are more important than your identity. It’s what sets you apart from the crowd. It’s how you’re known and what you’re known for. You work hard to build it, maintain it, and protect it.

Chambers of commerce and boards of trade want the same thing - to protect themselves from a threatened loss of identity, of diminished presence. Increasing competition, confusion over the role of individual chambers, shifting professional standards, changing expectations of performance and service, uneven governance practices, and diminished loss of purpose are among the concerns expressed recently by member chambers. Together, we’re working to reverse this.