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(OTTAWA) – February 14, 2019 – The Canadian Chamber of Commerce today announced that it was adding two new employees to support its strategic reorganization towards greater relevancy and value for its members.

“The Canadian Chamber’s evolution over the past year has all been geared towards creating a better connection with our members and broadening our reach within the business community,” said Jackie King, Chief Operating Officer, Canadian Chamber of Commerce.

“In a time when business groups around the world are struggling with demonstrating their value, the Canadian Chamber is deliberately setting a course to do more, do it better, and to do it from the perspective of a member. Bringing in customer experience professionals is mission critical to getting that right,” added Ms. King.

Sebastien (Seb) Dignard will assume the newly-created role of Executive Vice President of Member Relations and Services, charged with integrating three teams (corporate relations, corporate services, and chamber network) towards improving the way the Canadian Chamber brings value to its members. He will also focus on enhancing programs related to its international business and growth-ready SMEs.

John Maus will also assume a newly-created position, Vice-President and General Manager for the Greater Toronto Area. John’s responsibilities will focus on bringing depth and breadth to member relationships by enhancing engagement and ensuring value delivery in one of the Canadian Chambers’ largest member bases. He will be responsible for the operations and the people of our Toronto office.

“Bringing all corporate services and membership functions under one umbrella will help the Canadian Chamber deliver better customer experience for our family of chambers, associations, and businesses. John Maus and Seb Dignard will play key leadership roles in delivering upon this strategy.”

About Seb

Sebastien Dignard (Seb) is a passionate, energetic and bilingual (Francophone) executive known for scaling up high-tech companies and applying international business experience to drive results. He is a certified Lean Six Sigma Green Belt, respected for his ability to balance strategy development and execution and combine innovation in business and technology to achieve large-scale growth.

Seb comes to us from FRAMOS Technologies Inc., where he was President  of the Canadian operation, and Senior Vice-President, Sales and Marketing for the global parent in Germany. Prior to FRAMOS, Seb held progressive leadership roles at Xerox Services Canada and led global sales and marketing for a number of companies, including Pleora Technologies, MultiCorpora R&D, Lumenera Corporation, Alacris and SpaceBridge Semiconductor.  

Seb graduated from the Telfer School of Management (University of Ottawa) with a Bachelor of Commerce and the NEOMA Business School (Reims France) with a D.E.S.E.M

About John

John is a results-driven, senior business development executive with strong a public policy background. He has over twelve years of experience in developing innovative business development and value-based member relationship strategies, and 10 years of experience leading high-performing teams. 

Prior to joining the Chamber, John spent almost 11 years at the Fraser Institute, most recently as Director of Development. In that capacity John served as head of the development department and led the team to develop and manage all aspects of business development strategies, and was responsible for managing multiple donor portfolios.

John graduated with distinction from Griffith University in Brisbane, Queensland, Australia earning a Business Administration (M.B.A), General Management specialization. He also holds a Masters of Arts (M.A.) Political Science and a Bachelor of Arts (B.A. Hons) Political Science from the University of Western Ontario.

About the Canadian Chamber of Commerce

The Canadian Chamber of Commerce is Canada’s largest, most influential business organization. We speak for over 200,000 businesses of all sizes, from all sectors and from every region of the country. When we do so, we reflect the concerns and priorities of millions of Canadians, in thousands of communities across the country, who create, run, invest in or work for the businesses that make Canada the prosperous nation it is.

News and information are available at or follow us on Twitter @CdnChamberofCom.

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For more information/interview requests:

Phil Taylor
Senior Director, Strategic Communications and Public Affairs  (preferred and fastest response time)
613.238.4000 (2231)