On July 1, 2014 a new law will come into force that will change the way Canadians communicate online. Canada’s Anti-Spam Legislation (CASL) will require almost anyone sending a commercial electronic message (CEM) to obtain consent before sending it. CEMs are email, text messages and social network messages that entice people to buy something. It could be as egregious as a mass email for the latest ‘enhancement’ or as simple as a Facebook message about your band’s upcoming show.
Compliance with CASL will require almost everyone – corporations, non-profits, individuals, colleges and universities, trade associations, hospitals, and both incorporated and unincorporated businesses – to set up costly new record-keeping and management systems before sending commercial messages to anyone they do not have a predefined relationship with. The cost of non-compliance could be thousands or millions of dollars in fines.
In this episode of the Voice of Canadian Business, host Katrina Marsh sits down with Scott Smith, our Director of Intellectual Property and Innovation Policy, to talk about CASL, what it will require and why the anti-spam law is turning out to be Canada’s newest piece of red tape.
Subscribe to our podcast on iTunes.
Learn more about this issue.